Blue Pig's designs for our new
book series were contemporary,
bright, innovative and completely
fulfilled the brief.
When it comes to design there are many practitioners and no regulations! Would the world be a better place if we had a design inspectorate or creative police to ensure Comic Sans remained safely behind bars? Exactly what credentials do you need to call yourself a designer anyway? None apparently. So in our view the only meaningful credentials are proven expertise through experience. So asking your designer Have you done this before? Who for? and How well did it go? is a good idea.
Finding the right design team may require some effort but is well worth pursuing. To get the most out of your creative ask yourself - can you appreciate and respect the expertise you are purchasing and are you open to the creative input this designer will bring to your business? These can be tricky questions to answer but often reveal whether you have confidence in your choice. Ideally your appointment of a design team should lead to a working relationship that a) defines the problem, b) produces a solution and c) monitors the results of each project you are working on. Remember you can’t manage what you cannot measure!
When it comes to cost there will always be cheaper alternatives out
there. Beware though as value for money is not measured by initial
outlay but on the return you get from your investment. How effective was
that eshot at attracting new enquiries? Did that direct mail campaign yield
higher than average results? Who found the new catalogue easier to order
from? etc. If you are wondering about investing in design for your business why not get in touch - we would be delighted to chat through any projects you may
be thinking about.
Here at Blue Pig we creatively work across the print and digital mediums to help clients to fulfil their marketing requirements. We have over 20 years design expertise particularly in the fields of charity, education, travel and government providing services that cover:
• design for print and print handling
• website and eshot design and build
• motion graphics
Rather than blow our own vuvuzela we thought it would be a good idea to let our clients do the talking. Here’s just some of the comments we have received so far:
“The board of management were very impressed with the designs you supplied, so many thanks for supplying such imaginative and impressive work.”
Cambridge University Press
“We have used Blue Pig for a number of design projects and have always found them great to work with. Not only do they really get to grips with our requirements but they produce stuff that really blows our socks off every time!"
Architecture & Design Services
“Blue Pig’s design work for the Links International magazine has been absolutely superb. We have been delighted at the quality of their service over many years. They are an essential part of our editorial team!”
“Blue Pig design have provided an excellent and first class service to MEMO for almost 10 years. On time, great ideas and a pleasure to work with such a dedicated team.”
“In my experience creativity and punctuality seldom come together. However both of these are attractive qualities that I love about Blue Pig. They have a way of taking sketchy concepts and producing thought-through creative ideas whilst operating in the tight time frames that hound us all!”